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REIQ Journal : March 2010
university degree. Through this experience Amanda quickly realised the personal and professional rewards for agents who were prepared to give their clients ve-star service. "I really enjoyed the fast paced and ever changing environment of the real estate industry, and being able to o er buyers and sellers a higher standard of service than they may have been accustomed to," Amanda said. Getting a foot in the door is not where the hard work ends, however. According to both women, the real challenge came when they embarked on the task of creating a name for themselves. "From the beginning, I understood that building a pro le and establishing yourself takes time and a lot of hard work and persistence. I saw many agents enter the industry and give up just as they were starting to establish themselves, so I knew it would take a few years to really reap the rewards and to experience repeat and referral business," Amanda said. Angela agrees that tireless e ort is required but believes advances in technology are helping the process. "Technology over the last 10 years has helped bring my name and identity to more of the public. Computers, the web, television, advertising, texting and even Twitter have all helped with creating an image of myself in the market place." Another potential obstacle for Amanda was the reaction of clients to a younger agent - being only 21 when she started her career. Although Amanda has received positive feedback from clients over the years, she acknowledges that "as a younger agent you do need to ensure that you excel in your preparation, market knowledge, integrity and professionalism, to guarantee the client's con dence in your ability to e ectively manage their sale or purchase." While the success of each woman stems from their drive, professionalism and credibility, both agree that as a female they may have something over men. "Regardless of whether you are a male or female, the qualities that will determine your success as an agent remain the same -- attention to detail, the ability to empathise and communicate e ectively, a high work ethic and an unending motivation to ensure client satisfaction," Amanda said. However, she does nd that clients respond strongly to a female agent's perspective and insight. "I de nitely believe that most women have a multitude of personality and character traits that can assist with their success." Angela agrees with the observation commenting, "Women have empathy, good communication skills and that good old thing called women's intuition." "This is where I feel a woman has it over a man. Women are able to ful l a need to help and nurture others." Success stories such as Angela's and Amanda's only help to further pave the way and provide an example to the growing number of females choosing the real estate profession. Technology over the last 10 years has helped bring my name and identity to more of the public. REIQ Journal March 2010 14 FEATURE