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REIQ Journal : February 2010
Businesses that want to bring about change need to move away from logical and linear thinking. Dr Amantha Imber, founder of Inventium, a Melbourne-based company that trains people to think more creatively, uses a scienti c approach with a psychological base to help people think more innovatively. She is also the author of a book on the subject, The 52 Rules of Creativity and has a doctorate in organisational psychology. "Workplaces are realising that they can come up with good ideas faster and nd better solutions to existing problems by using a creative-thinking approach. A breakthrough product, process or customer experience is more likely to be created by moving away from the routine, the comfortable or the incremental," she says. Getting creative "Many businesses have lodged themselves in a routine and they do things the same way every day, which is not the best environment for stimulating creative thinking," Amantha says. "And sta often feel that they are too busy or too stressed to o er creative solutions." Amantha suggests there are a number of simple strategies that businesses can use to encourage creative thought, such as creating breathing space from work pressures, developing problem-solving techniques and recognising good ideas from sta members. "If your sta are thinking outside the square then it's a huge competitive advantage for your business." The business of creativityBy Australia Post REIQ Journal February 2010 18 Industry Practice
December January 2010