by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
REIQ Journal : June 2008
47 The modern day open house By John D. Mayfield A high-tech approach to open houses can increase your listing’s exposure to prospective buyers and make your efforts more successful. INDEED, HOLDING AN open house is one of the most traditional strategies for getting buyers interested in a property. But without changing the way you view open houses, you risk missing out on web-savvy consumers who head to their computers to do their first walk-through. Through the use of video, some agents offer “open house tours” that give buyers a true-to-life view of what it would feel like to walk through a home during an open house. But the best part is that it’s accessible anytime on the web, so consumers can view the home tours at their leisure. With a few simple tools and some know-how, you can offer open house tours and set yourself apart from your tech-scared competitors. Here are five ways you can offer consumers open house tours 24 hours a day, 365 days a year. 1. Invest in a digital camera If you plan to begin offering open house tours and posting them to the web, you will need a good digital camcorder to produce your video clips. There are a range of small portable camcorders on the market that are small enough to throw in your briefcase or purse and can shoot up to 60 minutes of video. Most have a built-in USB port to transfer your videos to your computer, where they will be ready for production with basic movie editing software. It’s not difficult to record, transfer, edit, add a splash page for the introduction and ending of the video, narrate your open house, and then share it with consumers on the Internet. 2. Get a YouTube account Now that you are equipped with the right tools to produce your open house tours, you will need a place to promote and store them. Of course, you can use your website to upload your finished product, but many businesses choose to host their videos on websites like YouTube. What is great about hosting your open houses tours on a public website like YouTube is that you gain exposure to hundreds of thousands of viewers searching for homes in your post code. When posting your open house tours, use appropriate tags (descriptive terms) such as your community name, post code, and other keywords that could be used in a search. You can also link your finished videos on YouTube to your website. 3. Learn to link your videos to your Web site and e-mails. Once you’ve produced a new set of open house tours for consumers to view, you’ll need to link your videos to your website. You can copy HTML code generated from the sites to your own website so consumers can preview your open house tours on your website as well. You can also add links for your new listings and open house tours to your e-mail signatures to promote your videos to everyone you correspond with on a daily basis via e-mail. REIQ Journal June 2008