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REIQ Journal : August 2008
FEATURE 17 Five recommended strategies provided include: 1. Maximising technology and the Internet to the fullest 2. Participating in or building a team 3. Creating and following a well-conceived business plan 4. Using virtual assistants to assist with less critical tasks 5. Diversifying and assisting home buyers on numerous levels of the home process The future Never before has the real estate industry experienced so much rapid and evolutionary change; change that has resulted in a widespread level of uncertainty and fear. What was important last year may not even be relevant this year and yet may have a significant impact on market share next year. About the author Stefan Swanepoel was a keynote speaker at last month’s REIQ Sales Success Conference held at the Sofitel in Brisbane. He is CEO of the RealtyU Group, Inc., (www. realtyu.com), and is co-founder of Real Estate Wiki (www.realestatewiki.com), a good example of Web 2.0 technology and social media. Stefan is a sought after international speaker and is widely recognised as a leading authority on trends and change in the real estate industry. Stefan Swanepoel Join forces with First National and you’ll immediately boost your profile with one of real estate’s strongest symbols. Our trademark ‘Swash’ and award winning ‘We put you first.’ TV campaign positions our agents as leaders in their field. And there’s more to come! Your sales will increase with a search optimised First National website, Best Practice Quality Assurance procedures; buyer matching systems, outstanding training, Customer Relationship Management systems and First National TV - streaming rich content to your website. There’s a revolution taking place in one of Australia’s leading networks - be part of it! Contact recruitment specialist, Greg Pratt, on 0413 624 308 REIQ Journal August 2008