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REIQ Journal : August 2008
12 Industry News Kevin Turner Talking real estate By Nicola McDougall, Deputy Editor, REIQ Journal Kevin Turner may have experienced the ebbs and flows of the market in his 20 years in the industry, but some things never change. more than their property is often worth, and buyers still want to pay less than the property is often worth,” he says with a chuckle. But many things have changed over the years - the standard of agents has lifted and the demographics of the industry are also changing. “One of the biggest changes I’ve seen over the years has been the number of young agents now in the industry. Generation Y – the way they do business is totally different than it was done in the past. They are skilled multi-taskers; they understand the importance of communication, often through SMS or podcasting. They understand the importance of give, give, give; they understand the importance of giving out information.” Kevin has been the dulcet tones behind the microphone on 4BC’s two-hour Real REIQ Journal August 2008 Estate Talk show every Saturday morning for the past three years. The show has enabled Kevin – who started his career in real estate in Paddington, Brisbane in 1988 and had previously also worked in radio – to combine his talents and create a program that also includes on-air property appraisals. “Because the market has changed so much this year, we are getting more callers wanting to check that an agent’s estimated price is right,” he says. “Six months ago people were just looking for general advice and asking ‘what do you think it might be worth?” “All of a sudden we have had this big ‘whoosh’ in the market so agents really need to have courage, real guts, to tell a seller if their property is over-priced. “While the market is tougher than it was last year, good agents can still grow their market share by sticking to the basics and doing them very well. Good agents are continually training. Once they stop doing the basics – or think they know it all – that’s when they get into trouble.” While selling real estate, Kevin was ranked as top salesperson in Queensland and remained in the top 10 until 1991 Kevin Turner and Dan Molloy at 4BC