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REIQ Journal : August 2008
6 INDUSTRY NEWS REIQ accredited agencies attract more consumers Research undertaken by AC Nielsen for the REIQ has shown very clearly that consumers are looking for a real estate agency committed to the highest standards of business practice. One million new homes required in five years New research from the Housing Industry Association (HIA) confirms that almost one million new homes are required to meet Australia’s growing population. The research considers Australia’s permanent and short-term immigration intake, household formation trends and demolition activity. Last year, Australia’s population grew at its fastest rate since 1988 according to figures from the Australian Bureau of Statistics (ABS). The national population growth rate was 1.6 per cent for a total of 21,181,000 people, while Queensland’s growth rate was a very strong 2.3 per cent. Demand for housing is being driven by two key factors: very strong immigration and the decline in the number of persons per residential dwelling. Ageing population The median age for Australia increased to 36.8 years in the 12 months to the end of June 2007, up from 35.9 years in 2002. The number of people aged 65 and over in Australia also increased by 2.7 per cent in the past year. Over the same period, the number of people aged under 15 years increased by 0.6 per cent. REIQ Journal August 2008 Of the 76 per cent of buyers and 95 per cent of sellers who were aware of the REIQ during the study, 46 per cent of buyers and 61 per cent of sellers rated accreditation as an “important” or “very important” factor when choosing an agent. More than half said they would only use an REIQ accredited agency which is a startling statistic – especially if a consumer doesn’t know that your agency is REIQ accredited. The best way to promote your REIQ accredited agency status is by displaying the REIQ logo for the current year. In addition to the window sticker for your office, you could consider including the logo: in your office reception; on your signage; on promotional materials; on business cards, letterhead and other stationery; on your website; in newspaper advertisements; or on your company vehicle. The REIQ constantly directs consumers to seek out an agency displaying the 2008 sign of accreditation - so it’s important for you to use the logo for the current year. The guidelines for using the REIQ accredited agency logo can be downloaded from the Accreditation section on the member-only website at www.memberlink.com.au Members can also access a variety of REIQ accredited agency campaign advertisements for use as fillers in newsletters or on your website. Why not make the most of your agency’s accreditation and ensure your buyers and sellers know they’re buying from an agency dedicated to the highest standards of business practice?