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REIQ Journal : July 2008
TECHNOLOGY UPDATE 47 Every agency should have a good quality colour printer that produces high-resolution printouts at a fast speed. This means a print job can be completed just as an agent dashes out for their next appointment. Printing in-house also allows agents the flexibility of making changes to sales brochures without incurring the cost of reprinting materials midcampaign. The total cost of ownership should be taken into account when determining what colour printer is right for an agency. For example, the upfront cost of purchasing a small colour inkjet printer may be low, but the long-term operational costs may be much higher when compared with a colour laser printer. Some printers have fewer moving parts which translates to a lower maintenance cost over time since there are fewer parts that need to be replaced during the operational period. Some vendors have also started to move away from selling printers to selling an in-house managed printing solution to companies. Known as a Managed Print Service (MPS), this in-house managed printing solution offers a fixed price cost model and the flexibility for companies to “print on demand” in their own office. The systems have only become available in a corporate or production printing environment recently. Companies are only charged on a fixed cost per page basis, regardless of how much toner or other consumables are used. Agencies who are concerned about hardware acquisition costs and the potential of spiralling costs associated with colour printing may find the predictable costs associated with a MPS attractive. Purchasing a printer or deciding on whether a MPS is right for your agency requires a lot of research. Tips for selecting a good colour printer 1. Don’t immediately go for the cheapest colour printer you can find. Consider the total cost of ownership when buying a printer and find out the cost of consumables as this will make the real difference. The cost of producing a colour printed page on an inkjet and colour laser can vary significantly. 2. Ask about the print resolution. To make the best impression and to get It’s Time Do you have a full real estate licence? Do you want to be your own boss? Do you want to build a valuable asset? I have opportunities to purchase your own business, including rent rolls, throughout QLD now! For a confidential discussion please contact Real Estate Dynamics. Paul Brooks Leading QLD Agency Broker www.realestatedynamics.com.au m0419 731 390 e firstname.lastname@example.org REIQ Journal July 2008